THE TEAM

Keoni is a high-level designer, creative strategist, and founder of ARKATYPE® and HEREAUX — two ventures at the powerful intersection of sports, culture, and identity. His diverse experience spans from global giants like Nike, the NBA, and the NFL, all the way to collegiate programs and grassroots youth sports. Keoni specializes in building athlete brands and visuals that cut through the noise with clarity and purpose. Driven by a passion to empower athletes, he helps them unlock their authentic voice, own their narrative, and create lasting legacies that extend far beyond the spotlight. Through intentional storytelling and innovative design, Keoni crafts brand experiences that resonate deeply within sports communities and culture at large.

Garren is a strategic brand architect, former Oregon athlete, and thought leader at the intersection of sport, culture, and innovation. A former Nike and Jordan Brand creative, he now serves as an adjunct professor at the University of Oregon, where he teaches the future of product and brand  thinking. Garren is the founder of CRCL of WNNRS and a partner at ARKATYPE® helping athletes and creators build enduring brand systems rooted in clarity, purpose, and cultural relevance. He is also the author of Innovation University, a deep dive into the power of brand reinvention and the blueprint behind Oregon’s rise as a cultural icon in sport.

 “Squint” is a world-renowned photographer and film director known for capturing culture through a lens of authenticity, grit, and soul. A Bay Area creative force, Squint has worked with every major sports team in the region and iconic athletes like Steph Curry, Marshawn Lynch, and countless others. His work blends visual storytelling with cultural relevance — shaping how the world sees sport, community, and the people behind the jersey. Whether behind the camera or leading creative direction, Squint’s vision continues to influence the game on and off the field.

Jaison is a seasoned apparel and graphic designer with over 15 years of experience at the highest levels of sport and design. A former University of Oregon football standout and BFA graduate, Jaison spent a decade at Nike World Headquarters designing uniforms and visual identities for the NFL, WNBA, collegiate programs, and grassroots initiatives. He later served as Lead Senior Designer at adidas North America, where he drove high-level creative for adidas Football across grassroots and college. As founder of Who Will JWill Design Studio, Jaison now partners with sports entities as a designer and consultant, helping teams and brands bring bold, authentic visions to life through apparel, identity, and storytelling.

Driven and passionate recruiter with a sharp eye for athletic and business talent across the sports ecosystem. With a proven ability to connect high-performing professionals—whether in operations, marketing, coaching, or front office—with teams and organizations that value integrity, grit, and growth.

Known for building authentic relationships, staying ahead of industry trends, and delivering outcomes aligned with organizational culture and performance goals. Whether sourcing elite strategists or rising stars, Dejon is committed to elevating teams and helping people discover roles where they thrive.